One of the best sources for info on newsmastering is masternewmedia.org. Go to google and enter this search query to find more info than you need: newsmaster OR newsmastering site:masternewmedia.org

The advantage for the site owner is that by creating a mini-PORTAL of info that serves a niche audience, you encourage those visitors to visit your site frequently. (What you do on your site to encourage repeat business is also important. But if your visitors only visit once, your online selling tactics are going to waste.)

Having been an editor (as well as a reporter) covering a “beat” can be hard. What’s the payoff for doing so?

Each website which provides newsmastering caters to a specific interest or audience. News which is irrelevant to that audience is eliminated by the newsmastering service.

For example: Hanscot.com provides design news which is of interest to a consumer audience which prefers the designs of the 1900-1960 period and which is primarily located in Northern Midwestern United States. So design news of a corporate or of an industrial or of a european interest area in eliminated by the newsmaster.

Another example: Driven By Success provides a news portal to information which is of interest to freelancers, independant professionals and small business owners located in Metro Atlanta, Georgia. Information which is found in many business journals does not end up in this news portal because it is frequently not relevant to this audience.

Website owners benefit from this service because it increases their website’s return traffic stats from the niche audience which they most prefer to attract.